In-kind support from some very big names.
A number of major Australian companies – Very Neighbourly Organisations – have helped establish Neighbour Day by providing pro-bono help or commercial services at a reduced rate. Listed below are VNO’s in 2011 and those who have helped since 2003.
Qantas screens Neighbour Day’s television commercials free of charge on flights during March. That’s certainly the Spirit of Australia for Australia’s annual celebration of community.
Movie Network Channels will screen the Neighbour Day tvc across all of their channels on Foxtel and Austar during March. Look out for it during your favourite movies.
SBS has a commitment to harmony and cultural understanding so look out for the tvcs throughout March.
Norton Rose generously provide their services pro-bono. So far they have helped trademark and protect the Neighbour Day logo and positioning statement and have provided legal advice on other matters. Pro bono work is undertaken on a voluntary basis by their staff at Norton Rose. The work carries the same status as fee-paying work and is given equal recognition in staff promotion.
In 2009 the 60 stations within the ABC Local Radio group were National Support Partners for Neighbour Day – the first time this partnership tier had been offered. This national relationship was a natural extension of the great editorial support the network has provided to Neighbour Day each year. In fact, in 2003, 774 ABC Melbourne host Jon Faine was the first person to interview founder Andrew Heslop on Monday 17th March 2003 about his Letter to the Editor of The Age in which he first proposed Neighbour Day.
The Big Issue featured the first paid advertising campaign for Neighbour Day in 2009 with placement sponsored by Dulux and GNC LiveWell. Help the unemployed and homeless by buying your copy.
In 2008 Steve Back and Dave Bowman from Saatchi & Saatchi put together a national campaign to promote Neighbour Day which was shot on location in the Sydney suburbs of Toongabbie and Pendle Hill. All of the cast, crew and staff who worked on the project generously donated their time with production companies providing their resources pro-bono.
Network Ten also screen the tvcs in network and local programming in all markets right across Australia.
Nine Network Australia CEO David Gyngell put his stamp on the 2009 campaign and pledged his network’s support for Neighbour Day in Sydney, Melbourne and Brisbane by running the spots for free!
The Seven Network screens the tvcs in network and local programming right across Australia.
WIN Television is a Nine Network affiliate and will screen the tvcs in Canberra, Adelaide and Perth as well as through their regional stations in NSW, Victoria, Queensland, South Australia and Western Australia.
Prime is a Seven Network broadcaster in Canberra, the Gold Coast and regional NSW and Victoria.
Imparja Television is a Nine Network affiliate which broadcasts to Central and remote Australia.
TVS Sydney is a not-for-profit company with broadcast facilities based at the University of Western Sydney (Werrington) providing community television services across metropolitan Sydney. The TVS signal can be received from Wollongong to the Central Coast and across to the lower Blue Mountains. In 2009 TVS broadcast the Neighbour Day tvc and provided it to interstate broadcasters in the Australian Community Television Alliance.